Case: WRC Women’s Driver Development Program

We had the privilege of partnering with the FIA World Rally Championship to capture and produce content for their groundbreaking Female Talent Development Program. 15 exceptional young drivers travelled to Poland for an intensive training camp, following which three drivers were chosen to race at the Central European Rally. The program culminated in a high-stakes jury decision that saw two finalists selected to compete at Rally Sweden in February 2025, with one driver ultimately earning a spot in the 2025 Junior WRC.

Over the course of the program, we produced a fast-paced mix of social content and a full-length documentary, following the journey from start to finish. It was an inspiring experience and we’re proud to have supported WRC in bringing these powerful stories to life.