Case: Rallisirkus

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Kuitu first pitched the “Sirkus” concept to MTV in 2016 and has been their production partner for the format ever since. The current show in production is Rallisirkus, a program focused on WRC events and drivers, hosted by Tomi Tuominen. It airs on Thursdays ahead of the WRC race on MTV3, Finland’s largest commercial TV channel.

The segment featured in the video showcases world champion Kalle Rovanperä’s unique perspective and insight into both everyday matters and more profound topics.

Before taking on this project, we produced Formulasirkus with Mervi Kallio and Hockey Night Tien Päällä with Viivi Pumpanen in collaboration with MTV. These were similar, entertainment-focused magazine show formats centered around F1 and Finland’s top-tier hockey league, Liiga.